Oliver gives us the scoop on Truflation, the solution to finding alternative data on all the economic data. Forget CPI and PCE—Truflation offers a fresh perspective, scooping up real-time data from various sources. Oliver dives into why traditional metrics miss the mark, explaining how Truflation tackles these issues using multiple data sources. Oliver urges us to think beyond the usual metrics and consider real-world factors shaping our economic outlook. Today we discuss...
- How Truflation offers an alternative view of inflation compared to traditional metrics like CPI and PCE.
- How Truflation tracks over 14 million items daily from 40 different data sources.
- Traditional metrics like CPI use outdated methods and surveys.
- Why customers adapt their spending, often switching to cheaper products.
- Market reactions often depend on government-reported numbers like CPI and PCE.
- Historical data revisions by government agencies can cause market instability.
- Housing costs are weighted differently by Truflation compared to CPI.
- Major companies like Unilever and General Mills adjusting prices due to consumer pushback.
- Global trends show a downward trajectory in inflation, but with variations.
- Concerns include high household debt and potential stagflation.
- How monitoring consumer expenditure, household debt, and delinquency rates is crucial.
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Today's Guest: Oliver Rust
Oliver Rust is the current product lead for Truflation, an independent economic and financial data business in real time. He brings over 20 years of experience leading business intelligence companies in Asia Pacific, Europe, and the United States. Prior to his appointment with Truflation, Oliver was the CEO of ENGINE Insights and Data, including numerous global and regional leadership roles with Nielsen, Taylor Nelson Sofres, Tesco, and Bluebell. Oliver is a recognized innovator in customer experience and engagement strategies.
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