Jon Ostenson is here today to share secret franchising profits for investors in 2026! Jon tells about his journey from corporate consulting into franchising and explains why non-food franchises can be a compelling, tax-advantaged path to business ownership, offering proven models, franchisor support, and built-in peer networks that often outperform startups or buying existing businesses. He compares franchising with starting or acquiring businesses, highlighted the appeal of “non-sexy” but durable industries resistant to trends and disruption. Jon also talks semi-passive ownership models, scaling through multi-territory ownership or acquisitions, and more that make franchising an attractive option for professionals seeking diversification, cash flow, and long-term growth. Today we discuss...
- Jon Ostenson describes his transition from corporate roles at into franchising, ultimately building a consulting business that helps investors identify and enter non-food franchise opportunities nationwide.
- Franchising is a tax-advantaged alternative investment that can complement traditional assets like stocks and real estate within a diversified portfolio.
- Jon argued that boring, essential service businesses often outperform because they are less vulnerable to consumer fads, Amazon disruption, or near-term AI displacement.
- The concept of semi-passive or executive-model franchising was explained, where owners hire managers to run day-to-day operations while remaining hands-off with proper oversight.
- Success in semi-passive ownership was tied to having both a strong operator in place and a capable franchisor providing ongoing support and systems.
- Area developer and master franchise models were discussed as less common today, with most growth occurring through multi-unit franchise ownership.
- Jon identified people skills, sales experience, and humility to follow the system as the most consistent traits among top-performing franchisees.
- Franchise peer networks are a built-in mastermind that accelerates learning, best practices, and operational improvements across markets.
- Franchising is not passive income, but it can be made semi-absentee with the right structure and expectations.
- Franchising is a practical, scalable path to entrepreneurship for professionals seeking cash flow, control, and long-term wealth outside traditional investments.
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Today's Guest: Jon Ostenson
In today’s climate of volatile markets and high-interest real estate, many investors are looking beyond traditional assets for more stable, scalable opportunities. That’s where Jon Ostenson shines a light on the often-overlooked power of non-food franchising.
Ranked among the top 0.1% of franchise consultants in the U.S., Jon is the CEO of FranBridge Consulting, which has been featured on the Inc. 5000 in 2024 and 2025. He’s helped thousands of investors diversify through 600+ high-growth franchise opportunities across a wide range of industries.
Unlike many investment paths, franchising offers a compelling mix of income generation and tax efficiency. With the recent introduction of the Big Beautiful Bill, investors can now deduct a significant portion of startup costs in year one — a benefit many overlook in the franchising world.
Drawing on his experience as a former Inc. 500 franchise president and multi-brand franchisee, Jon also helps clients build resilient portfolios by adding complementary franchises — think senior care paired with mobility solutions — to create multiple income streams within a shared customer base. He coined the term “franchise stacking” to describe this scalable, layered approach to franchise investing.
Jon's Online Presence: