Cultivating Good Financial Habits for Entrepreneurs


Cultivating Good Financial Habits for Entrepreneurs

Today we talk with Chad Willardson, as he shares insights into how to he helps to encourage good financial habits for entrepreneurs. Chad shares his journey from Merrill Lynch to founding his own firm and sheds light on the rollercoaster ride of managing finances for entrepreneurs.  Chad highlights the value of cultivating good financial habits, no matter where you are on your wealth journey. Today we discuss:

  • Chad's background, including nine years at Merrill Lynch and founding Pacific Capital in 2011
  • Chad's clientele, focusing on entrepreneurs with at least $10 million to invest
  • The unique financial needs and challenges of entrepreneurs
  • How entrepreneurs typically have a higher risk tolerance and unique approach to financial planning
  • The asset-rich but cash-poor nature of many entrepreneurs
  • The perpetual entrepreneurial mindset and generational wealth transfer
  • The importance of financial education and family planning to navigate wealth responsibly
  • Cultivating financial discipline and good habits at any stage of wealth accumulation

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Today's Guest:  Chad Willardson

Chad Willardson is the Founder and President of Pacific Capital, a fiduciary wealth advisory firm serving high-net-worth entrepreneurs and families. Alongside being one of the top wealth management experts in the country, Willardson is also the Co-Founder of GravyStack, a banking app for kids and teens, the Best-Selling Author of "Smart, Not Spoiled,” and Co-Host of "The Smart Money Parenting Show" #2 Podcast on Apple worldwide for Parenting, Kids & Family.

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