Jenny Groberg joins us today to share how she has because a master of balancing business and family. Her journey led her to starting a consulting business from home while raising five children and navigating financial challenges due to her husband's medical school and residency. Jenny talks financial literacy, highlighting how she and her husband quickly paid off $250,000 in loans by living below their means. Today we discuss...
- Jenny Groberg is a mother of five, married for 21 years, whose husband's medical school and residency led her to start her own business out of necessity.
- She started consulting from home and built a successful business employing hundreds of women across the US who also work remotely from home.
- Jenny's company taps into a highly educated female workforce, breaking barriers in finance and challenging traditional male-dominated spaces.
- She is passionate about empowering women, especially during times of economic hardship, as many women are returning to work due to rising costs and inflation.
- Jenny highlights the flexibility and adaptability of women who juggle family and professional responsibilities while navigating challenges like maternity and remote work.
- The accounting field is shrinking, but Jenny sees opportunities in helping businesses improve financial literacy and manage their finances better.
- She emphasizes the importance of focusing on profitability over growth and ensuring businesses maintain financial discipline for long-term success.
- Jenny shares her personal story of paying off $250,000 in student loans in two years by maintaining a strict budget and avoiding lifestyle inflation.
- She believes that staying out of debt and managing finances conservatively can lead to long-term financial freedom and stability.
- Jenny encourages business owners to regularly monitor their financials, manage payroll efficiently, and make conservative financial decisions to ensure business survival and growth.
- She warns against relying on adjustable-rate loans and stresses the importance of saving for unexpected financial changes.
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Today's Guest: Jenny Groberg
Jenny Groberg is a wife, mother, champion of women, and the visionary force behind BookSmarts Accounting and Bookkeeping. Committed to empowering women at every life stage, she has brought together a dynamic, all-female team. Jenny's work has gained national recognition through four Stevie Awards, acknowledgment as one of Utah's top 100 companies for championing women, and her recent appointment as Utah's CEO of the Year. Jenny's financial expertise has been cited in Forbes, AccountingToday, Yahoo Finance, U.S. News, GoBankingRates, and more.
Jenny's Online Presence:
Today's Panelists
Phil Weiss | Apprise Wealth Management
Kirk Chisholm | Innovative Advisory Group